• more than 60 yrs after liberation the concept of white skin = superiority continues to rule us. sad but true.. #
• There are 3 kinds of people: Those who can count & those who can't.. #

Have you heard the new my airtel my offer campaign by airtel?
the sequel to the love story that started last year…? I heard it a few times yesterday, while IPL was on, and coudln’t help wonder about the stupid error in the script! Watch it to hear Vidya Balan say: “Duniya bhar me sun raha hu, har jagah cutbacks, aur tum ho ki….”
Mademoiselle, do you think you should have said “duniya bhar me sun rahi hu” and not sun raha hu?
Was the spot originally written for madhavan uttering this line and not balan? and the roles got reversed at the very end?
assuming airtel has amongst the best marketing brains and a fairly good agency on its rolls, is this mistake too obvious to not be caught by anyone?
As it is, vodafone with its zoozoo is taking away all the glory from other telecom operators this season, with a brilliantly designed campaign, and then airtel comes up with repeated telecasts of the same ad, and when you have caught a mistake once, you just keep on waiting to catch it again and again right…that’s what’s happening with me!
vidya ji, thodi savdhani barki hoti aapne to aaj ye din dekhne ko nahi milta

when it comes to innovation in advertising, absolutely no one in india comes remotely close to the hutch/vodafone franchise. absolutely magical how they keep churning out blockbusters one after another. each series of their ads is a lesson for advertisers and marketeers, on how to stay on top of the game..how to keep innovating. sample these ones from the latest “white alien” series….absolutely brilliant.

I do not know how well India is going to take to IPL. I do not know how much sustained interest viewers will show, for 44 days. I do not know how the rampant commercialization of IPL will affect the cricket lovers/experts. I do not know whether all the hype and hoopla is warranted or not. I do not know whether IPL will be a superhit, or a superflop.

How do you like it?