I hate Aaj Tak. I hate Star News. I hate India TV.
I hate to read that these are the 3 most viewed hindi news channels.

the sad part is that for people like us, who need to figure out their media plans, you still have to consider these channels in your mix, as the overrated and faulty system of TRPs or basing a 20000 cr industry on basis of data of 7000 is the only option we have…

I am feeling very lucky indeed. Today was one of those days when i was at home during the day, and with nothing better to do, i went about couch potatoing. and in one of those insane moments, Aaj Tak happened…